CITRUS FEST:
WHO CARES?
3D, VISUAL IDENTITY, UI/UX, SPATIAL BRANDINGCITRUS fest began as a way to encourage conversations around the structures and conditions of working in the arts today. Framed as a three-day 'potluck' festival, it includes communal dinners, workshops, and conversations designed to help the public understand care practices across Singapore’s arts ecosystem.
IDENTITY
Incorporating familiar objects from the arts field, we introduced light-hearted copy to initiate dialogues about the well-being of arts workers. This visual direction is extended to the website and on-site installation.
Incorporating familiar objects from the arts field, we introduced light-hearted copy to initiate dialogues about the well-being of arts workers. This visual direction is extended to the website and on-site installation.
INSTALLATION
Wayfinding signs were created to guide participants into the space, ensuring smooth entry. Inside the rehearsal room, prompts were placed on mirrors, establishing a reflection corner where participants could engage introspectively.
This setup fostered a thoughtful and inviting atmosphere, enhancing the overall experience for everyone involved.
Wayfinding signs were created to guide participants into the space, ensuring smooth entry. Inside the rehearsal room, prompts were placed on mirrors, establishing a reflection corner where participants could engage introspectively.
This setup fostered a thoughtful and inviting atmosphere, enhancing the overall experience for everyone involved.
CREDITS
Client: CITRUS practices
Year completed: 2024
Project completed under Fellow
Client: CITRUS practices
Year completed: 2024
Project completed under Fellow
NEXT PROJECT
SINGAPORE WRITER’S FESTIVAL:
LITERARY PIONEERS
SINGAPORE WRITER’S FESTIVAL:
LITERARY PIONEERS