SINGAPORE WRITER’S FESTIVAL:
LITERARY PIONEERS
VISUAL IDENTITY, UI/UX, EXHIBITION DESIGN, PUBLICATION
IDENTITY To reflect how these Malay female writers rebel aginst the culture of their time, familiar material patterns found in domestic settings are subverted through digitization.
The fixed perimeters of a ‘pixel’ square expands to form a dynamic geometric frame. In this transformation, what was originally a rigid module, becomes a representation of paradigms shifting. This is in the same spirit of our Literary Pioneers – how they did not conform, choosing to break out from societal expectations that were placed upon them. As an act of resistance, each push and moment of writing expands the parameters of our social fabric.
The fixed perimeters of a ‘pixel’ square expands to form a dynamic geometric frame. In this transformation, what was originally a rigid module, becomes a representation of paradigms shifting. This is in the same spirit of our Literary Pioneers – how they did not conform, choosing to break out from societal expectations that were placed upon them. As an act of resistance, each push and moment of writing expands the parameters of our social fabric.
EXHIBITION The featured writers in the exhibition space are curated based on the source of their inspiration – the “public” (grey) and the “personal” (purple). Constructed in an open cell layout, the interior of the structures focus on the writers’ private spaces and personal lives, while the exterior explores how historical context influenced their writings.
Visitors can explore the content in any order to gain a better understanding of the factors that shaped the writers’ work.
Visitors can explore the content in any order to gain a better understanding of the factors that shaped the writers’ work.
WEBSITE The anticipation of scrolling downward for more content is disrupted as the movement guides the user horizontally, deviating from the usual website flow.
This unconventional approach challenges the user behavior and provides a unique navigational experience, echoing the subversion found in the works of the female writers.
This unconventional approach challenges the user behavior and provides a unique navigational experience, echoing the subversion found in the works of the female writers.
CREDITS
Client: Arts House Limited
Year completed: 2022
Project completed at Fellow
www.singaporewritersfestival.com/literary-pioneer-2022
Client: Arts House Limited
Year completed: 2022
Project completed at Fellow
www.singaporewritersfestival.com/literary-pioneer-2022